Florida Crackers
Custom WordPress Design & Streaming Platform
Brand-New Custom Website Design
WordPress CMS & E-Commerce
Film Rental, Video Content, and Account Access
Florida Crackers needed a brand-new digital home for its award-winning documentary, Florida Crackers: The Cattlemen and Cowboys of Florida. The website had to introduce the film, capture its distinctly Floridian character, and make it easy for viewers to begin watching.
The production team also needed a platform that could bring the entire viewing journey together—from trailers, supporting videos, and audience reactions to secure online rentals and customer account access.
MWD Web Design created a custom WordPress website from the ground up, pairing cinematic presentation with a straightforward rental experience and an admin-friendly foundation.
Transformation
The project began as a blank canvas rather than a redesign. Florida Crackers needed a visual identity and site structure that could tell the documentary’s story while guiding visitors naturally from discovery to rental.
The finished experience combines bold film imagery, trailers, supporting videos, reviews, awards, and a clear Watch Now path within one cohesive WordPress platform.
Objective
The primary goal was to build a custom WordPress website that presents the documentary with cinematic impact and converts visitor interest into online rentals.
Key objectives included:
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Create a brand-new custom design tailored to the documentary
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Build an intuitive WordPress CMS for ongoing content management
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Showcase the trailer, supporting videos, reviews, and film details
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Enable online film rentals with a clear Watch Now journey
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Deliver a responsive experience across desktop, tablet, and mobile
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Support customer accounts and secure access to rented content
The website needed to work equally well as a compelling introduction for first-time visitors and a practical viewing platform for customers ready to rent the film.
Approach
This project combined custom visual design, video storytelling, e-commerce, and account-based access in a single WordPress build.
Custom Design & WordPress Build
We designed and developed the website from the ground up, using the film’s imagery and subject matter to create a distinctive, cinematic experience.
Film & Video Showcase
The site gives the documentary center stage with a prominent trailer, detailed film information, audience reactions, awards, and additional video content that builds interest before rental.
Online Rental Experience
A clear Watch Now path connects visitors to the rental flow, while account features give customers a convenient place to access their purchase and manage their experience.
Admin-Friendly Content Management
The WordPress backend was configured so the production team can update film information, featured media, testimonials, and other site content without rebuilding pages.
Responsive Design
The custom layout keeps trailers, film details, reviews, and rental calls to action easy to explore across desktop, tablet, and mobile devices.
Impact
The new website gives Florida Crackers a polished digital platform for promoting and distributing the documentary.
Stronger Film Presentation
Cinematic visuals and focused storytelling communicate the subject, setting, and character of the documentary from the first screen.
Simplified Path to Rental
Repeated Watch Now calls to action help interested viewers move quickly from learning about the film to renting it online.
Richer Viewer Experience
Trailers, supporting videos, audience reviews, awards, and production details give visitors the context they need before watching.
Long Term Scalability
The WordPress foundation supports future content updates, additional media, promotional campaigns, and continued online distribution.
Results
Florida Crackers now has a custom digital platform that reflects the documentary’s identity and supports the complete path from discovery to viewing.
The redesigned website:
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Establishes a distinctive, film-focused online presence
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Combines trailers, supporting videos, reviews, and awards in one experience
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Creates a direct, easy-to-follow route to online rental
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Delivers a responsive experience across devices
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Provides a manageable WordPress foundation for future promotion and content
By combining custom WordPress design, cinematic media presentation, e-commerce, and account access, MWD Web Design delivered a website built to promote the film and make it simple to watch online.
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